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Video: Inside Alpine Proof Outdoor Lab

Video of the Opening of World’s Highest Outdoor Lab

Location Agency Tyrol and pro.media Agency visited the highest research lab of the world. At the opening all who were involved were there: officials from Tyrol and Serfaus-Fiss-Ladis, the University of Innsbruck and polychromelab as operator of Alpine Proof Outdoor Lab. In this video our research project is explained.

World’s highest research plateau for outdoor apparel from polychromelab on Youtube. Copyright: Standortagentur Tirol and pro.media

What Alpine Proof Outdoor Lab does research on and especially how we do that, you’ll learn here.

And here you’ll find the German press release from pro.media Agency.

Opening Alpine Proof – Future of Outdoor Apparel

The Future of Outdoor Apparel at Alpine Proof Outdoor Lab

Yesterday was the day. Early in the morning we were quite nervous and after weeks of planing we couldn’t wait for the event: We celebrated the opening of polychromelab’s Alpine Proof outdoor lab in Serfaus.Fiss.Ladis – festively in the presence of supporters, partners and enthusiasts.

Our guests were Harald Gohm from Location Agency Tyrol, Benny Pregenzer managing director from Fiss-Ladis Mountain Railways, Franz Tschiederer managing director from tourism association Serfaus.Fiss.Ladis, Markus Pale major of Fiss and Thomas Bechthold professor at Textile Physics Dornbirn. Their statements explained what Alpine Proof is and what the collaboration between economy and sciences means to the region of Serfaus.Fiss.Ladis and the future of outdoor apparel. Michele Stinco rounded out the opening with some practice examples.

More on this you’ll find in Pro.media agency’s press release here: Opening Alpine Proof Outdoor Lab

Smitten with Amazement on 2436 Meters

At the valley station of Schönjochbahn in Fiss we met at 10:00. We get to 2436 meters in the cars of Schönjochbahn. Up here we enjoyed a bright blue sky and an amazing view. Walking just a few meters next to the skiing slope we reached the Alpine Proof research platform jutting out over the ridge. At the edge we felt freezing wind, some meters in the back it was better.

Stunned the group listened to the speeches and even attracted some interested tourists. After the presentation Michele Stinco explained some stations of our research platform. We concluded the morning in Bergdiamant restaurant on Schönjoch.

For us it was a great chance to present project Alpine Proof to a broader audience: this unique site in Serfaus.Fiss.Ladis is something you can’t buy with money. We will see how we can write the history of outdoor apparel here on 2436 meters.

Fred Einkemmer photographes the opening:

Innovation Tailoring in Serfaus – Fiss – Ladis

Press Release Outkomm about Summer Alpine Jackets

The sports press area Outkomm explains polychromelab summer alpine jackets after testing the jackets outdoor. The result shows a great overview about functionalities, ranges of use and comparisons of product performances of polychromelab summer alpine jackets.

Read the full German press release on Outkomm about polychromelab summer alpine jackets. For English information please visit our onlineshop here.

 

Innovation Tailoring in the New Office

It is not for nothing that this press statement was released: Starting august, the “innovationg tailoring polychromelab”, like they’re fondly calling us, has its new office in skiing region Serfaus – Fiss – Ladis. Moving means a lot of work to do, especially moving an high altitude research lab from one place to another, on which we’ve reported a few weeks ago. But this wasn’t the only challenge we had to manage, additionally we had to build our new office TexStyleKitchen.

This name isn’t made up out of thin air: In a former inn on Serfaus – Fiss – Ladis’ sun plateau we’re renovating at the moment. Coincidentally we temporarily stored alpine jackets in the former kitchen of the inn. The name almost was perfect, but the special pronouncation of “style” should spell out that we’re not only engineer functional textiles, but also flavour our soup with a great amount of style and design.

You’ll find the latest updates on renovation of TexStyleKitchen on our facebook page.

Launch Heimplanet Cairo Camo

Heimplanet Cairo Camo Launch at Firmament with polychromelab

Inspired by a traditional Arabic pattern Heimplanet engineers Cairo Camo. Heimplanet Cairo Camo is not only used for tents by Heimplanet, but also for a hybrid jacket by polychromelab. This fabric manufactured by polychromelab is something really special and unique. But, what exactly the secret is, we’ll reveal not until the launch at Firmament in Berlin on April 23. By now, there’re some information on the collaboration out of Heimplanet Cairo Camo press release.

Heimplanet presents Cairo Camo Collection and world’s first printed Hybrid Jacket

Coming up this spring inflatable tents The Cave, Nias and Fistral by Heimplanet will be available printed with the exclusive Cairo Camo-pattern. This camouflage pattern engineered by Heimplanet will lower the chances of beeing spotted at wild camping. This camouflage pattern is called Cairo Camo. It’s a geometric pattern one can find in the traditional Arabic region. This special geometry and colouration create an unique effect: colour shades cause through the pattern seemingly three-dimensional objects. Observed from greater distance a delusion of tectonic structures that merge with the landscape is formed.

The presentation of Heimplanet Cairo Camo will be topped with a stricly limited hybrid jacket that was designed in collaboration with polychromelab. This jacket will be presented in Cairo Camo-modell and is world’s first printed hybrid jacket. Cairo Camo hybridjacket and Cairo Camo tents will be displayed to public first at launching event at Firmament in Berlin on April 23 to press and invited guests.

Specialities of Cairo Camo Hybrid Reversible Jacket

Cairo Camo hybrid-jacket is a reversible jacket made of a 3 layer laminate fabric. It is waterproof, highly stretchable, breathable and heat-insulating. This heat-insulating functionality of the membrane is groundbreaking and is based on a innovation of Tyrolean startup polychromelab from Innsbruck. Dark-coloured Cairo Camo side of the jacket absorbs 95% of UV rays and warms the wearer actively. The jacket’s silver-coloured side reflects 30% of UV rays and creates accordingly a cooling effect. This way of active temperature regulation on basis of physical laws is revolutionary. Polychromelab has run in engineering phase of Cairo Camo hybrid-jacket multiple test in their own high altitude alpine laboratory on 2610 meters to validate extreme weather capability. The jacket’s design was developed and polychromelab manufactures Cairo Camo hybrid jackets in Northern Italy. Additionally this piece uses no toxic PFCs and leaves a carbon footprint of 850 km only. This light-weight jacket of 300 gramms (size S) will be available in sizes S, M, L, XL and 2XL on April 23. in limited number of pieces at Firmament Berlin and Heimplanet’s Onlineshop for 850€.

News about world’s first reversible Winteroverall

Outkomm: Press release of world’s first reversible Winteroverall

Out now: Many customers have asked for it, fans demanded this and we wished for it – polychromelab engineers a whole-body clothing concept. By now there were “only” jackets available, that helped to regulate and stabalise bodytemperature outdoors to enjoy maximum wearing comfort at sports. Now there’s world’s first reversible winteroverall by polychromelab, that helps you regulate and stabalise body temperature outdoors.

An other great feature of this concept is, that this new winteroverall by polychromelab not only is suitable for extreme coldness, but also could be worn in spring, when sun radiation is higher and one easier starts to sweat wearing warm wintergear.

By all this functionality we haven’t forgot about design: two sides, two colours, two overalls – all in one winteroverall. Here’s the german press release to polychromelab’s new winteroverall on Outkomm:

Temperature regulation in no time – polychromelab presents innovative reversible overall on Outkomm.ch (english press release will be available soon)

If you want to have more information on new polychrome winteroveralls for men and women, you can have a look on it in our webshop:

La Neve Nera Winteroverall Men Black/Bronze

La Neve Verde Winteroverall Women Green/Grey

Spoteo about Outdoor Jackets Webshop

Sports Magazine Spoteo writes about polychromelab’s Outdoor Jackets Webshop

Here’s the press release on sports magazone Spoteo about polychromelab’s Alta Quota outdoor jacket. This reversible jacket is available in polychromelab’s outdoor jackets webshop: press release spoteo – outdoor jackets

This innovative alpine outdoor jacket has won the German Design Award 2013 and stands for material and fabric innovation. Made of a 3 layer laminate this high-tech outdoor jacket is capable of all test mother earths will bear on you. In this press release you’ll find all information on this latest fabric trend and polychromelab’s outdoor jackets webshop, which will open on 31st of May 2013.

If you want to have a look on the Alta Quota alpine jacket in our webshop, here you’ll find men’s jacket and here women’s jacket.

polychromelab concept store