Opening Alpine Proof – Future of Outdoor Apparel

The Future of Outdoor Apparel at Alpine Proof Outdoor Lab

Yesterday was the day. Early in the morning we were quite nervous and after weeks of planing we couldn’t wait for the event: We celebrated the opening of polychromelab’s Alpine Proof outdoor lab in Serfaus.Fiss.Ladis – festively in the presence of supporters, partners and enthusiasts.

Our guests were Harald Gohm from Location Agency Tyrol, Benny Pregenzer managing director from Fiss-Ladis Mountain Railways, Franz Tschiederer managing director from tourism association Serfaus.Fiss.Ladis, Markus Pale major of Fiss and Thomas Bechthold professor at Textile Physics Dornbirn. Their statements explained what Alpine Proof is and what the collaboration between economy and sciences means to the region of Serfaus.Fiss.Ladis and the future of outdoor apparel. Michele Stinco rounded out the opening with some practice examples.

More on this you’ll find in Pro.media agency’s press release here: Opening Alpine Proof Outdoor Lab

Smitten with Amazement on 2436 Meters

At the valley station of Schönjochbahn in Fiss we met at 10:00. We get to 2436 meters in the cars of Schönjochbahn. Up here we enjoyed a bright blue sky and an amazing view. Walking just a few meters next to the skiing slope we reached the Alpine Proof research platform jutting out over the ridge. At the edge we felt freezing wind, some meters in the back it was better.

Stunned the group listened to the speeches and even attracted some interested tourists. After the presentation Michele Stinco explained some stations of our research platform. We concluded the morning in Bergdiamant restaurant on Schönjoch.

For us it was a great chance to present project Alpine Proof to a broader audience: this unique site in Serfaus.Fiss.Ladis is something you can’t buy with money. We will see how we can write the history of outdoor apparel here on 2436 meters.

Fred Einkemmer photographes the opening:

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This post is also available in: German