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Founding an Apparel Comany

Founding in Tyrol – Young Economy

Competing against established apparel companies is difficult. Founding an apparel company is a thing full of risks. As we already described there are many structures in Austria which help young startups to reach a greater audience and get some helpfull advice from the more experienced. Yesterday on the day of women in ecomony hosted by the Young Economy Tyrol (German: Junge Wirtschaft Tirol) we had a chance to do so. After ORF science-buster Werner Gruber we presented reversible jackets by polychromelab. Polychromelab is like exhibit A for women in economy because Elisabeth Frey and Michele Stinco, a woman and a man, are leading the company equally.

At Founder’s Symposium – Coworking Imst

Networking and integration on a local level is of huge importance to young companies. Exactly this was the main topic last week at the Founder’s Symposium of Coworking Imst: the apparel company polychromelab amongst other young companies of the region could present themselves and get to know like-minded.

These were great events to promote polychromelab’s webshop and store. To compete against established giants of the apparel branche this events are the best weapon for startups.

Fast Donna Running Jacket Test

Running Jacket Test under Alpine Conditions

It’s hard to believe, but it’s only July and the begin of summer in Tyrol. So we’d like to share our little piece of evidence of this Alaska-like weather with you. Here’s a video of a running jacket test while snow is falling and ground is freezing.

Fast Donna running in May from polychromelab on Vimeo.

Obviously we can’t wait for sunshine either, but it were great conditions for testing our new Fast Donna Running Jacket for women under real alpine conditions. Conclusion: Breathability worked pretty good, warming at its best. See full details on this sports jacket here.