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Founding an Apparel Comany

Founding in Tyrol – Young Economy

Competing against established apparel companies is difficult. Founding an apparel manufacture is a thing full of risks. As we already described there are many structures in Austria which help young startups to reach a greater audience and get some helpfull advice from the more experienced. Yesterday on the day of women in ecomony hosted by the Young Economy Tyrol (German: Junge Wirtschaft Tirol) we had a chance to do so. After ORF science-buster Werner Gruber we presented reversible jackets by polychromelab. Polychromelab is like exhibit A for women in economy because Elisabeth Frey and Michele Stinco, a woman and a man, are leading the company equally.

At Founder’s Symposium – Coworking Imst

Networking and integration on a local level is of huge importance to young companies. Exactly this was the main topic last week at the Founder’s Symposium of Coworking Imst: the apparel company polychromelab amongst other young companies of the region could present themselves and get to know like-minded.

These were great events to promote polychromelab’s webshop and store. To compete against established giants of the apparel branche this events are the best weapon for startups.

Michele Stinco Speaking at Step One

Step One Talk with Michele Stinco Speaking about Startups

Step One Talk is an event for “Interesting people. Thrilling stories. New contacts!” Of course polychromelab is very happy about Michele Stinco, CEO and founder, sharing his expertise with a crowded lecture hall.

michael altrichter startup investor österreich

Together with Austrian business angel Michael Altrichter the two startup experts talked about their experiences with business formation. Further development and financial success afterwards also were key topics. In this crowded lecture hall of Johannes-Keppler University Linz one could ask questions and find answers.

Step One is a platform for making business formations with less troubles due to practice oriented tips. More information on this initiative and everything abot the expert talk with Michael Altrichter and Michele Stinco you’ll find here.

michele stinco gründer polychromelab innovation

Startups from Tyrol capture the world

Tiroler Tageszeitunng about Startup polychromelab

A few days ago the Austrian newspaper Tiroler Tageszeitung published an article about chances for startups from Tyrol to become more famous. In this context they mentioned polychromelab as an example – which makes us very proud. Here’s the article about startups from Tyrol:

startups aus tirol polychromelab tiroler tageszeitung

Chances for Startups from Tyrol to Become Famous

This article inspired us to compose a short list of which programmes were most helpful for polychromelab as a startup company from Tyrol:

Let’s start with the startup show 2 Minutes 2 Millions on channel Puls 4. Polychromelab hasn’t gained financial support from this TV show, but we learned one or two things. It was the first time of a broader public appearence on television, so we learned how to present key elements of the company. Anyway, Puls 4 made a great image video for us.

In Austria there is financial support from AWS for small business as well. Startups from Tyrol could apply themselves and with some luck and a solid performance they gain financial support for their label. More about polychromelab’s experiences with AWS here.

On local scale the Tyrolean Innovation Award was the most exciting one. There were various categories, in which startups from Tyrol compete against each other. On the day of the price-giving ceremony of Tyrolean Innovation Award 2014 in Innsbruck the presentation of image videos of the participating startups impressed us most.

In conclusion, there are many opportunities and chances, many challenges, a startup must stick to its guns, but in the end there is the chance that you become the prime example out of startups from Tyrol to be presented at Standortlounge in Vienna. More on this here.

startups aus tirol standortlounge wien polychromelab

Lifestyle Startup on Forbes Austria

Magazine Forbes Austria about Lifestyle Startup polychromelab

The economics magazine Forbes Austria writes about lifestyle startup polychromelab. In April’s edition of this well-known magazine the situation of austrian startups is a key subject. Austrian apparel retailer polychromelab with its innovative 3-layer-laminate reversible jacket is under top 20 of Austria’s startups.

Forbes Austria gives an overview about the situation of young startups on Austria’s market. The key problem for startups in Austria is the fact that 90% of newly founded companies go out of business in the first two years. The problematic shortcomings are: Budget, Stradegy and Marketing. Despite great innovations which could revolutionize the market, startups have to sell their ideas or crash. The result is an enormous potential lying waste.

More information on these difficulties you’ll find in April’s edition of Forbes Austria. Get the whole polychromelab story in our blog and onlineshop. Obviously we’re happy about surviving the first two years as a lifestyle startup, but we share AWS impulse’s oppinion of stronger financial support for Austrian startups.

polychromelab concept store

The ISPO Brandnew 2015 Magazine

This is how a Workingday of the Jury of ISPO Brandnew 2015 looks like

“They have all been in exactly the same situation: a panel observed their product, their brand and decided that they can present themselves at ISPO Munich as one of the best startups of the sports business. Now they had the same task. Almost all the ISPO Brandnew jury members were founding members of former ISPO Brandnew winners and finalists. From their own experiences they know exactly what is of importance. Here they tell us about their highlights and impressions.”ISPO Brandnew 2015 Magazine

Designer Michele Stinco (winner 2012) was a jury member of ISPO Brandnew 2015 too: “I believe that true innovation solely starts in small pieces. Craftsmanship and imagination are the base for groundbreaking inventions and good design of the present and past.”

Here you’ll learn about how a day as a jury member of ISPO Brandnew 2015 award is like. Besides, Brandnew Magazine has written a story of success about polychromelab from 2012 til today. So have a look on it and get to know the work of jury members of ISPO Brandnew:

ISPO Brandnew 2015 Jury and Story of polychromelab

Here is ISPO ontour’s video of the impressions at the ISPO Brandnew award jury meeting: this is what the other members say about this prestigious award for startups.

#ISPOontour-2015-Video

If you want the read more of Brandnew Magazine, here you can read about polychromelab / Schoeffel-project and learn about what gear alpine racing skiers Marcel Hirscher and Anna Fenninger are wearing: polychromelab goes racing

Difficulties for Austrian Start-ups

Start-ups strenghen Economy through Innovation

What it means to be a start-up, we truely know. The first three years are the most difficult for start-up companies – most start-ups fail in this time. Many things we succeeded only were possible with help of the Austrian supporting bank AWS. This year Michele Stinco in fact was chosen as a jury member of AWS for his long time experience with polychromelab.

This Austrian newspaper article about innovative start-ups and their difficulties in Austria’s economy made us think about our experiences as a start-up company: Fehlende Risikokultur behindert Wachstum in Österreich-DerStandard

Start-up polychromelab – hightech winter jackets

Firstly, there was an idea: a fabric that cools on one side and, reversed to the other side, warms to need less clothing at winter sports. Secondly, a prototype was engineered: a winter jacket that is windproof, waterproof and breathable. Thirdly, there was the innovation: a hightech reversible jacket that is capable of nearly everything.

The problem is to make this highend jacket ready for series production without generating too much costs. AWS supporting programms helped us to found polychromelab inc. and to win many awards with our innovative products. Many innovative start-ups don’t have the chance to do the same.

If you’d like to read more about venture and start-ups, here is an interesting article about polychromelab on a really thrilling website.

polychromelab concept store