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Roccia Rossa Hybrid Jackets and their Rocky Trail

Moving to Serfaus – Fiss – Ladis: Innovative Hybrid Jackets are Breaking Trail

2009 concept, 2010 first prototype, 2011 first awards, 2012 foundation, 2013 first store and webshop, 2014 textiles research Alpine Proof, 2015 first relocation. This is a brief history of polychromelab so far. In part one of our way to Serfaus – Fiss – Ladis we presented our Store Ski Manufacture, in part two we talked about Alpine Proof. In part three we’d like to concentrate on the rocky trail Roccia Rossa hybrid jackets had to break.

Part 3: From Prototype to Flagship

This shouldn’t sound arrogant, we’d only like to point out difficulties innovative startup companies have to hurdle to establish their products on the market – which we luckily managed.

hybridjacken onlineshop trailrun polychromelab

It all started with the concept of a black silver hybrid jacket, that warms one the black side and cools on the silver one. Without financial support we wouldn’t have managed to build the first prototype which is necessary to win awards to convince the critical mass. We took this step with black silver Alta Quota hybrid jackets to win Outdoor Industry Award 2012.

But a concept that may be ever so groundbreaking will not establish on the market without being developed further: so a black silver jacket solely would be a little bit boring for good. So we asked ourselves, is their a chance to transfer this principle of reflection and absorption to different colours? Maybe not to every colour, but within a consistent research process and supported by first incomes we were able to design Roccia Rossa hybrid jackets.

Roccia Rossa hasn’t won ISPO Award 2014 in vain: Nowadays a combination of design and functionality, authenticity and innovation is essential. Roccia Rossa hybrid jackets is adapted to red rocks (thus the Italian name “Roccia”) in Tyrolean alps. Functionality is ideal for outdoor sports. Its design makes this hybrid jackets suitable for every day. As a consequence ISPO Award 2014.

outdoorjacken polychromelab berge innovation serfaus

Now we’re on our way to Serfaus – Fiss – Ladis, where we’ll focus our competences to take the next step. Because in a few years what we achieved until now won’t be enough. This is the rocky trail of innovation.

polychromelab concept store

Continue reading with part 4: new Alpine Proof in Serfaus.

NZZ cycling trends PEdALED

NZZ Neue Zürcher Zeitung visits the Outdoor Exhibition 2014 in Friedrichshafen and reports about the latest trends in the section cycling and bikes. This year’s focus is on the sythesis of functionality and design. The japanese designer Hideto Suzuki creates a wonderful compositum with his PEdALED Lab jacket for cycling. The 3layer fabric by polychromelab offers best functionality and is easy to work with.

Read the full article to the latest cycling trends on:

http://www.nzz.ch/lebensart/stil/mit-stil-pedalen-1.18350712

 

Hybrid Jacket Outdoor Industry Award

Polychromelab’s Hybrid Jacket Outdoor Industry Award 2012

Polychromelab’s hybrid jacket wins Outdoor Industry Award 2012. This hybrid jacket outdoor is our first jacket and will be available in spring 2013. We’re really happy about winning this prestigious award for our outdoor hybrid jacket. So let’s see what the jury says about polychromelab’s jackets:

“We were convinced by this jacket because of the hybrid concept: it is a multifunctional apparel combining functionality, comfortness, intelligent fabric creation and high quality fashioning, beeing easy on the eye at the same moment. This is why this fashionable hybrid jacket is fanciable for the growing number of urban traget groups, that consider sports not only as an extreme condition’s activity but rather as a part of their everyday lifestyle.”

So this is why the jury gave our outdoor hybrid jacket the Outdoor Industry Award 2012. If you like to know who are the winners of other categories, here’s is a detailed report on Freizeitalpin.at:

http://freizeitalpin.at/21056/outdoor-2012-preisverleihung-des-industry-award-2012-12-juli-2012-in-friedrichshafen/

polychromelab concept store