Roccia Rossa Hybrid Jackets and their Rocky Trail

Moving to Serfaus – Fiss – Ladis: Innovative Hybrid Jackets are Breaking Trail

2009 concept, 2010 first prototype, 2011 first awards, 2012 foundation, 2013 first store and webshop, 2014 textiles research Alpine Proof, 2015 first relocation. This is a brief history of polychromelab so far. In part one of our way to Serfaus – Fiss – Ladis we presented our Store Ski Manufacture, in part two we talked about Alpine Proof. In part three we’d like to concentrate on the rocky trail Roccia Rossa hybrid jackets had to break.

Part 3: From Prototype to Flagship

This shouldn’t sound arrogant, we’d only like to point out difficulties innovative startup companies have to hurdle to establish their products on the market – which we luckily managed.

hybridjacken onlineshop trailrun polychromelab

It all started with the concept of a black silver hybrid jacket, that warms one the black side and cools on the silver one. Without financial support we wouldn’t have managed to build the first prototype which is necessary to win awards to convince the critical mass. We took this step with black silver Alta Quota hybrid jackets to win Outdoor Industry Award 2012.

But a concept that may be ever so groundbreaking will not establish on the market without being developed further: so a black silver jacket solely would be a little bit boring for good. So we asked ourselves, is their a chance to transfer this principle of reflection and absorption to different colours? Maybe not to every colour, but within a consistent research process and supported by first incomes we were able to design Roccia Rossa hybrid jackets.

Roccia Rossa hasn’t won ISPO Award 2014 in vain: Nowadays a combination of design and functionality, authenticity and innovation is essential. Roccia Rossa hybrid jackets is adapted to red rocks (thus the Italian name “Roccia”) in Tyrolean alps. Functionality is ideal for outdoor sports. Its design makes this hybrid jackets suitable for every day. As a consequence ISPO Award 2014.

outdoorjacken polychromelab berge innovation serfaus

Now we’re on our way to Serfaus – Fiss – Ladis, where we’ll focus our competences to take the next step. Because in a few years what we achieved until now won’t be enough. This is the rocky trail of innovation.

polychromelab concept store

Continue reading with part 4: new Alpine Proof in Serfaus.

Alpine Proof: World’s Highest Alpine Lab

Moving to Serfaus Fiss Ladis: World’s Highest Textiles Research Lab

A pile of moving boxes and trunks. The change of scenery takes shape. A change of scenery in the name of innovation. When we first introduced Alpine Proof we located world’s highest textiles research lab at the Glungezer on 2610 meters. This site is unique and extreme, but it isn’t extreme enough for Alpine Proof’s aims: At our new destination Serfaus Fiss Ladis Alpine Proof is able to analyse the interaction of man and textile under strain in alpine regions even better. The goal is to pursue innovation to its very limits to get world’s best textiles.

Part 2: How to Move an Alpine Lab?

To achieve our goals we take on us this extra workload the move means and dismantle Alpine Proof alpine lab at Glungezer and rebuild it in Serfaus Fiss Ladis. This is how it’s done: Weather at Glungezer always was indescribably extreme, one of a kind, majestic, about what it is remembering us on that very day like it’s trying to make our goodbye and move to Serfaus even harder.

And there it was! It’s spring in Tyrol and everywhere snow! It took only one night and suddenly one needs a quad to transport stuff of Alpine Proof alpine lab from 2610 meters into the valley. Thanks again to Gregor from Gufl youth hostel for borrowing us his quad!

After this uphill rollercoaster ride we started packing. This equipment contains a meteo station, batteries for solar panels from Goal Zero, concrete which we initially needed for fixing, cabels, dummies and our ergometer mountainbike which soon is enjoying the view on upper Inntal.

Here’s part one of our moving story of moving to Serfaus Fiss Ladis.

Continue reading our story with part three: the rocky trail of innovation.